This article is about designers partnering with technologies in order to create 'fashion for the future'. One student created a pair of pants that had blue tooth capability and a keyboard and the outerwear company O'Neil developed a jacket with GPS. Famed British designer Hussein Chalayan is credited with the the concept of "haute tech" (technologically inspired fashion). He has created several installation pieces that are on display at the London Design Museum, but he and other designers have every intention of "haute tech" becoming mainstream in the near future. I feel like this is an example of technology going too far. The GPS in the sports jacket makes sense but light coming out of dresses, that's just excessive. Designers believe this is one of the few or the only way to contribute to something new to the world. Do things always need to be create though just because they don't exist yet? We've talked about advertising, the selling of items, and the pairing of dissimilar things in order to sell (Paris Hilton and the Carl's Jr. commercial). Though this is not as extreme as that instance, I think the combinations companies and individuals are creating in order to produce more things is incredible... and not in a good way.
http://www.newsweek.com/id/193507
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Yea I agree with what you had to say in realtion to this article. Technology and clothing?? That seems a little too much if you ask me, I do not know if this is something that will catch on, I am curious though. I am curious to know if their inspiration really was to create something not done before, or they really feel this is where the world should be going. I think the pace of technology has been exponentially rising and the fact that people are trying to bring it into fashion and clothing really seems a bit extreme. Is there ever a point where a line is crossed, or are the possibilities endless?
ReplyDeletePersonally, I agree with you that this is a bit too much. Light-up LA Gear shoes is one thing, but a GPS in a sports jacket???
I agree with you both in that technology and clothing may be a bit too much to successfully appeal to mass amounts of people. I can imagine this clothing being designed simply for fashion shows, since we see crazy designs on the runway all the time that never make it into our everyday fashion wear. But if the designers of these technology-clothes are aiming to sell these to people as part of their weekly wardrobe, I think they would find that to be pretty difficult. I'd be interested in seeing how the media would advertise these clothes and to whom. I think it's safe to say that the advertisements would be successful in catching people's attention and getting designers names out there, but not so successful in making people want to buy the technology-clothing.
ReplyDeleteI also agree with Morgan's point about how it seems people who work in a creativity-driven industry are becoming so desperate to come up with new, unique things that they are taking things too far. There should come a time when quality shouldn't be compromised for creativity's sake.